BUILDING YOUR PAGE LIKES ON FACEBOOK

Today I ran another online training session in Facebook for Business and a question that came up was "How do I increase my business page likes?"  There are a number of things that can do but adding great content that encourages likes, comments and shares is the best way to grow your page organically.  

Invite existing contacts (your friends) to like your Facebook page
Facebook makes it easy to invite personal Facebook connections to like your business Page, but be careful about how you use this feature. Simply sending out mass invites is more likely to get you unfriended than to bring in Facebook Likes for your Business Page.

How to Invite Friends to like your Page:

1. Go to your Page and click Community in the left column. You might have to click See more.
2. In the right column, click Invite your friends to like [your Page's name].
3. Enter a friend's name in the search box and then click Invite next to their name.

You can also see invitations to like a Page by going to your invites tab https://www.facebook.com/pages/?category=invites
 
Invite People Who React to Your Page's Posts
If your Page has less than 100,000 likes, you can invite people who react to your Page's posts to like your Page.

To invite people who react to your Page's posts:

1. Go to one of your Page's posts.
2. Click the reactions section of your Page's post. This will show who has reacted to your Page's post.
3. Next to a person's name, click "invite" to invite the person to like your Page.

Keep in mind that if your Page has more than 100,000 likes, you'll see the option to add people as a friend rather than invite them to like your Page.
 
Invite People to like your page
You can’t directly invite people (other than your Facebook friends) to like your page from your page but there are lots of other ways of directing people to your Facebook page.

But you can increase:

1. Likes on your Facebook posts
2. Likes (fans/followers) on your Facebook page

Both kinds of Likes are important. In fact, they drive each other.

The more "Likes" you get on your posts, the more Likes you'll get on your page and the more Likes you get on your page (the more followers you get), the more Likes you'll get on your posts. Getting more engagement on your posts will benefit your Facebook page more than anything else you do.

So how do you increase your engagement on Facebook:

1. Get people to pay attention to your posts
2. Get people to engage with your posts (ie. click on them)
3. Get people to share your posts with friends

If you get people to do these 3 things, your posts will reach a lot of people and they'll spread your brand far awareness across Facebook. Then people who've never heard of your brand will see your posts and many of them will "Like your page" in hope of seeing more. 

If you keep sharing great posts, they'll keep engaging with your page and every time they engage with your page, they'll send a signal telling Facebook to show them more and more and more of your posts without you having to pay a penny for Facebook Ads.

If you need to know about how you can increase your brand awareness on Facebook then please get in touch with SunflowerVA