My #TopTips for ensuring you are seen on Instagram
More than a billion people use Instagram daily so you need to ensure you are seen.
If you have several employees then ensure that you use your logo as your profile picture. If you are a sole trader then you may choose to use an image of yourself – either way, people will then remember you, your brand and your posts.
In the Instagram business account you have 200 characters to tell people what you do and why they should follow you.
Ensure that your website is a mobile-friendly website as visitors view Instagram on a mobile and when they click your website link, they will be viewing your website on their mobile.
Next you need to plan your posts to encourage engagement. Your posts need to be a mix of branded content, reactive storytelling, behind the scenes content and inspirational quotes. Also, think about showing them the person or people behind the brand.
Once you have developed a relationship with your audience, you need to ensure you build on your hashtags # and ensure you have a “Call to Action” on your Instagram images. Think about what # are relevant to the images and messages you are trying to get across
and how you can add leverage to existing “trending” hashtags.
Instead of making the call to action in the text associated with the image, many of the big brands are adding the “Call to Action” in the image. Your message is then not lost!
Foodie company - Double tap if you think you could eat this mega meal (image of huge Sunday breakfast)
A cleaning company: Double tap if you hate cleaning at the weekends.
Ask a question and add “double tap if you agree”. This is a simple “Call to action” that can have great results.
Another approach to drive interaction with your connections is to ask them to “give a LIKE for this” or “comment” here.
Now you need to create your own Instagram path and visually engage with your target audience. Good luck with your Instagram marketing and if you need some help, just get in touch with me.
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.