Time is short, you are busy working in your business and what is the point in writing a blog? Let me explain why it is worth making the effort.
A question I am regularly asked is how long should my blog post be?
To be picked up by the search engines such as Google your blog needs to be around 300 words but if you have a lot of content to share then a 2500 word blog will rank higher by the search engines.
For maximum reach you should aim to put out a blog at least once a week but if that is just too much then the key is to be consistent – put out regular blogs – even if it is only once a month but release it on the internet on the same day at the same time each month – so that your readers will come to expect it. You may choose to put out your blog on the first Monday of the month at 11am or the last Friday at 3pm but BE CONSISTENT.
So you’ve created your blog, added it to your website, but what do you do now to make the most of your efforts?
Take a paragraph from your blog and share it with your email list with a link to your full blog article, thereby taking your readers to your website. Once on your website your visitors may choose to find out more about the services you offer.
Create 10-20 tweets from content within your blog (to include a link to your blog) which you can share throughout the following month.
Re-create your blog as a LinkedIn article and ask your connections a question at the end to start a conversation.
Create smaller posts for Facebook from content within your blog and again link back to the blog on your website.
Record a short video introducing the key points from your blog and again take listeners to your website to read more.
If you have created a YouTube account, then upload your short video to YouTube to engage with your YouTube followers.
Upload the short video you have created on your Iphone to your Instagram, Facebook and LinkedIn groups.
Create some great graphics related to the blog to share on your Instagram Account. Add the graphics to Instagram with key #hashtags so that people can find your content.
Finally, if you are really feeling creative, turn your blog into an eBook, promote it on your social media channels and grow your email list in exchange for the full content.
There you go – so you have spent time creating your blog. There is so much you can do with it to promote your business. Good luck – and happy blogging.
Who is your perfect customer?
Do you know who your target audience is? If not, then you could be spending a lot of time targeting the wrong people. So how do you know who your ideal customer is and how do you then attract that customer?
The goal is to paint a picture of who your ideal customer is. You’ll likely have other types of customers, but focus on the ones that you enjoy working with, and who you want more of:
Then review your brand message. What you say about your products or services will either compel or repel your "perfect customers". What is unique about you? What makes you different from your competitors? That is why I encourage my clients to clarify their message before we start on their website design. social media marketing or e-newsletters.
Once you've gone through the exercise of identifying your perfect customer, you need to find them. To do so, you should explore where the conversations are taking place. Where are your potential customers discussing their issues and problems? Where are they looking for solutions?
Where you might find your perfect customers
Search engines like Google use keywords to attract customers and to search for customer problems which you may have the answer to. For example, if you are a florist, you need to search for phrases such as “How do I keep my wedding bouquet fresh?" Then, comment on discussions that are happening within those search results.
Set up internet alerts. You can use web alerts to get notified when new content appears relating to your key words
Industry magazines, blogs, or forums. Find out which are the most popular & active communities in your industry and find ways to add value into those relevant conversations. (Find these through internet searches, trade shows or social media referrals) Customers trying to find an answer to their problems will be found in these places.
Facebook. Search Facebook to find relevant business pages. For example, if you are a florist, search for pages that discuss holidays, weddings and other similar life events.
Twitter hashtag conversations. Search for popular hashtags to identify relevant conversations. Using the florist again you might use #Sayitwithflowers. Once you find the conversations, you can offer expert advice to meet new prospects.
LinkedIn groups. Search for industry-related groups that your company can join and become part of those conversations. For example, as a commercial florist, you can join a hotel décor, interior design, or venue discussion group. Again, offer advice, tips and expert insights, but don't overtly sell your product or service.
Instagram for the florist! Set up your account and start to post images of you buying and creating your bouquets. You might also create short videos explaining the types of flowers you are using and why - adding to your expertise.
Just starting out
Offer free advice – do some free work until the paid work starts to come in.
Keep your day job – don’t give up until you have at least 6 months living expenses in the bank.
Keep your costs low – don’t buy what you don’t need. Think like a business owner not a consumer.
Position your business right. Too many businesses offer the same service. To succeed you need to offer a visibly different service: You can be more upmarket, more accessible, be more of an expert, work mainly in certain niches or offer a different pricing structure.
Do a survey
I hope that is enough to get you started and if you need help with any of the above then please get in touch.
Do you often say there are not enough hours in the day? Do you often wonder where the time has gone? Do you regularly think that you have achieved very little in your working day? By making a few small changes you can greatly change the way you work and how much you can achieve in a day.
There are lots of things that you can do to help improve your productivity but these 10 top tips are a good starting point:
If you need help in your business to allow you to be more productive with your business Marketing then please get in touch with Sunflower VA.
If you are in the design and development stage of your new website, there are a few key things to consider:
If you would like help in building your website or online marketing brochure then please get in touch with Sunflower Creative
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.