Choosing the right colour scheme for your new website

So, you are about to start creating your new website but where do you start when choosing the colours for your website?

Over the years, studies have shown that people make subconscious decisions about whether to buy a product within 90 seconds of viewing it and 90% of that judgement is based on the colour alone!

The next time you go into a department store you will see that all the "SALE" signs are in red. It's not because the Store Manager likes red, its because red is one of the few colours that immediately gets a person's attention.

Do you often think that environmental organisations use green because it's the colour of trees and grass? You are wrong! It is because green represents growth, wealth, peace and health.

An overview of a few other widely used website colour themes:

BLUE - represents trust, stability, security, peace and calmness and is often used by business and banks. Blue is also the preferred colour of both men and women.

ORANGE - represents friendliness, enthusiasm and creativity and encourages people to take action such as buy now or subscribe now.

Before choosing your website colour scheme do your research - who are your target customers - what do you want them to do when they visit your website.

If you need a simple, mobile friendly/user friendly website which you can easily keep-up-to-date without having to pay ongoing website developer fees, then call SunflowerVA today. 

 

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