So you have set up your Social Media Accounts - what should you do now?

Get it right the first time!

​Many new business owners sign up to every social media platform available only to find they can't manage them all - so carefully choose the platforms right for your business. It is easy to start with good intentions only to loose the will after a few days, weeks or months.

Before you start your social media marketing consider:

• What do your potential customers look like?  Male/female/ ages/location/interests.
• Put pictures of them above your work area – to remind you to “talk to them”.
• Where are they? Local or further afield?
• Think about – what is in it for them?  Why should they “chat” with you?

Make a manageable list of your daily social media activities. Today I will:

• Comment / link to 3 Facebook pages
• Connect with 2 new people on LinkedIn and share 2 posts.
• Tweet 2 times and Retweet 2 times – and like other posts
• Instagram – LIKE / comment on at least two posts.

If you are completely new to social media, choose the right platforms for your business and then start by doing the following:

• LinkedIn - making sure your profile is 100% complete
• ​Twitter – listening and Retweeting
• Facebook – liking and sharing other pages / posts
• Instagram – liking and commenting on other posts

Do all the above as well as scheduling your own posts and you are then well on your way to making a success of your social media marketing!  To do it well you need to dedicate a minimum of two time slots a day to your social media

​Once you are confident in what you are doing you then need to add your social media links to your email footer, on your business cards, marketing materials and website. 

When talking to people/potential clients ask them which social media accounts they prefer to use. Ask if they would LIKE you on Facebook / follow you on Twitter / Instagram. 

Social media is all about listening and talking to people. Imagine yourself at a party. Are you drawn to people who just talk about themselves or to people interested in you and what you do?  You do need to tell people about yourself too – so sell 20% of the time and provide useful hints and tips 80% of the time.

​If time is short then perhaps you need some help in getting started. Just call Sunflower VA and we can help get you on track to a successful social media presence.

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