Get it right the first time!
Many new business owners sign up to every social media platform available only to find they can't manage them all - so carefully choose the platforms right for your business. It is easy to start with good intentions only to loose the will after a few days, weeks or months.
Before you start your social media marketing consider:
Make a manageable list of your daily social media activities. Today I will:
If you are completely new to social media, choose the right platforms for your business and then start by doing the following:
Do all the above as well as scheduling your own posts and you are then well on your way to making a success of your social media marketing! To do it well you need to dedicate a minimum of two time slots a day to your social media
Once you are confident in what you are doing you then need to add your social media links to your email footer, on your business cards, marketing materials and website.
When talking to people/potential clients ask them which social media accounts they prefer to use. Ask if they would LIKE you on Facebook / follow you on Twitter / Instagram.
Social media is all about listening and talking to people. Imagine yourself at a party. Are you drawn to people who just talk about themselves or to people interested in you and what you do? You do need to tell people about yourself too – so sell 20% of the time and provide useful hints and tips 80% of the time.
If time is short then perhaps you need some help in getting started. Just call Sunflower VA and we can help get you on track to a successful social media presence.
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All blogs are written by Amanda of Sunflower Creative and they are based on my experience.