I am often told “I can’t build my business brand on social media because people use social media platforms like Facebook and Instagram for staying in touch with friends, they don’t want to be sold to”.
If done correctly, social media is a great way to promote your business but the key is not to sell but to engage with your connections, and those connections will sell for you through quality testimonials and referrals.
So, what is Social Media Marketing?
It is a form of internet marketing which uses free social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube and a range of other free platforms to help you achieve your communication and branding goals.
Social Media is user-generated. It was originally used by journalists, magazine editors and celebrities who created “content” for us to read. Now, as a business, you can create content for others to read - and you can read and comment on the content produced by others!
Social Media has changed how we communicate with each other. As a business owner you need to include social media in your Business & Marketing Strategy to help you reach your business goals. Using social media within your Business Strategy was something to be considered - it is now necessary if you want to make use of every angle in terms of developing your Marketing Strategy!
How do you make Social Media Marketing Work for your business?
The key to successful campaigns across all your social media platforms is “customer engagement”. You have done your market research and chosen the social media platforms where you believe your customers hang out, you post regularly, therefore you are building awareness of your brand. However, customers no longer see your advert and choose to buy, they want to read the reviews of others that have purchased your product or service before they make that decision to buy.
Have you heard of the Feedback Cycle?
When you post to your social media account, you are building awareness, next you are hoping that people will comment on your post or ask questions relating to the product of service – it is important that you respond to these questions. This is where “others” are considering a purchase – depending on how you respond, this is where those that have considered buying then choose to buy or click off your page.
The key to successfully “selling” on social media is to build trust and interact with your social media “fans”.
Three things you might want to add into your social media marketing to make the above work for you:
Now it is over to you to really make your Social Media Marketing work for you and if you need help with any of the above, please get in touch and if I can't help, I will know someone who can.
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.