The benefits of writing an Article or Blog

Time is short, you are busy working in your business and what is the point in writing a blog? Let me explain why it is worth making the effort.

A question I am regularly asked is how long should my blog post be?

To be picked up by the search engines such as Google your blog needs to be around 300 words but if you have a lot of content to share then a 2500 word blog will rank higher by the search engines.

For maximum reach you should aim to put out a blog at least once a week but if that is just too much then the key is to be consistent – put out regular blogs – even if it is only once a month but release it on the internet on the same day at the same time each month – so that your readers will come to expect it.  You may choose to put out your blog on the first Monday of the month at 11am or the last Friday at 3pm but BE CONSISTENT.

So you’ve created your blog, added it to your website, but what do you do now to make the most of your efforts?

Take a paragraph from your blog and share it with your email list with a link to your full blog article, thereby taking your readers to your website. Once on your website your visitors may choose to find out more about the services you offer.

Create 10-20 tweets from content within your blog (to include a link to your blog) which you can share throughout the following month.

Re-create your blog as a LinkedIn article and ask your connections a question at the end to start a conversation.

Create smaller posts for Facebook from content within your blog and again link back to the blog on your website.

Record a short video introducing the key points from your blog and again take listeners to your website to read more.

If you have created a YouTube account, then upload your short video to YouTube to engage with your YouTube followers.

Upload the short video you have created on your Iphone to your Instagram, Facebook and LinkedIn groups.

Create some great graphics related to the blog to share on your Instagram Account. Add the graphics to Instagram with key #hashtags so that people can find your content.

Finally, if you are really feeling creative, turn your blog into an eBook, promote it on your social media channels and grow your email list in exchange for the full content.

​There you go – so you have spent time creating your blog. There is so much you can do with it to promote your business. Good luck – and happy blogging.