The importance of social media whilst people are social distancing

It is interesting to read that since people cannot connect with their friends in real life, they are “virtually connecting” on nearly every available online platform. Traffic has increased on Facebook, Twitter and YouTube but the biggest increase in traffic has been on Zoom ad Skype. 

Do you think this increase in online meetings continue after the epidemic has subsided or do you think people will go back to the old ways of communicating with their teams?

So why is social media usage increasing?

In the main, people are social by nature and whether you are an introvert or an extrovert, after a few days of isolation your will begin to miss your friends or work colleagues. The gap that grows through this lack of social interaction with your communities is huge for us all and social media offers a way to fill this gap.

This global pandemic leaves us feeling anxious and needing support and our social media channels help us to feel more connected. To stay “virtually connected” video interaction is increasing daily. You will have noticed that many businesses are streaming events, quizzes, exercise classes online.

Is social media really of value?
 
When done correctly, social media is the place where people go to talk, but now that we are isolated, it has become the only place to talk and this is why businesses need to now use social media to talk to and build relationships with their customers.
 
So how do you build a relationship with your customer on social media?

• Increase your social media presence during this difficult period as people are looking for new or fresh content, so provide them with it!
• Ask your audiences how they are? What they are doing? Don’t focus on making a sale!  Focus on how they are feeling and show you really care.
• With all your social media posts, be engaging and encourage engagement and respond to comments quickly. Your audiences will be online for longer than usual, so it is offers you a great opportunity to converse with them; but only if you respond quickly.
• Use this time of uncertainty to develop relationships online – use social media the way it was meant to be used. To connect with people!

​Looking forward to seeing more of your posts on social media. 
#Staysafe  #Stayhealthy  #Stayonoline