So why have you chosen to be on social media? Because everyone is there? That’s not the greatest reason.
In marketing speak you need to set some SMART goals:
After you have agreed your goals, you need to identify your target audience. The number of times I’ve been told “everyone is my target audience!” The world is a big place and if you try to target everyone you will reach no-one! You may be looking to reach specific prospective customers or perhaps it is industry influencers, but whoever they may be, if you break your audiences down into key groups it will help you with the following:
The next question you will ask is how do I define my target audience? Spend some time looking at your audience personas, find out what brands they already love and what they tend to respond to.
The most important thing to be on social media is human. So many businesses come across as faceless organisations and people want to get to know you and your company on a more personal level and that is why you need to “talk” to your followers. Also, showing off the human side of your brand such as office photos or snapshots of your team keeps your feed personal.
The next question is whether or not your follower count is important and is it a metric you should measure. If you have 100 followers who regularly engage with you and your content, this is so much valuable than 10,000 that never respond to you.
If you are not sure where to start with relationship building, particularly on Twitter, then the following pointers will help you get started:
When social media was first used by businesses for marketing their products or services, many set up auto-replies but this is now considered insincere. If you want to build your followers then make sure you take the time to respond.
If you are juggling a number of social media channels, a Content Calendar will make the process easier. It will allow you to:
By setting up a Content Calendar we can ensure our posts are automated the correct way! Automation is the way forward in marketing right now to ensure that you are regularly seen for great content. However, you can’t expect to successfully put your social presence on autopilot and think that your job is done. You need to dedicate some time each day to responding to comments and thanking people for sharing posts.
If you would like a FREE copy of my Content Calendar Scheduling Template please get in touch and you can then tailor it to suit your Social Media platforms and plan the timings of your posts to ensure you get the maximum reach of your posts.
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.