Why do you need to be maRKeting your business online?

"I am not selling online, why do I need Internet Marketing?" This is a question regularly asked by business owners who are not selling any products or services online. The answer is very simple.
Even if you are not selling online you still need Internet Marketing because nowadays purchasing decisions are very much influenced by online searches. People like to research a product or service before making the decision to purchase but if you are not found when they are doing their searches, you are missing out on great opportunities.

In brief, Internet Marketing or social media marketing can help you:

• Find new customers from the different online markets
• Put you ahead of the competition
• Get to know your customers better, what they prefer and need.

YOUR WEBSITE – Create the right impression!

A beautiful design makes an appealing website and cleverly worded pages make it compelling but the mark of a great website is great results.

When thinking about the look and feel of your new Website:
Start with the outcome in mind - but what does this mean?
There are lots of websites around where it isn’t clear what to do and where to go OR they find so much information they no longer need the web owners help.

The art of selling is: “Ask for the order.”
So when creating your website it should be the same - ask for what you want - which may be:
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• The contact details – “Sign up for our newsletter”
• The enquiry – “Get in touch to find out more.”
• The sale – “Add to basket”

In other words, make sure your website is built for action.