THE IMPORTANCE OF GOOGLE REVIEWS
#Didyouknow 63.3% of consumers are likely to check the Google reviews of a business before visiting their website — this is more than any other review site (Yelp, Facebook, etc).
While you think it might be a good idea at first, don’t send out a review request to every single customer you have after reading this blog. You want to request reviews from your ‘happy customers’ – They are the ones most satisfied with your business, and their reviews can in turn transform them into brand advocates for your business.
You don’t want to risk the chances of getting a poor review, so think carefully about the people you are sending a review request to.
When Should You Ask For a Review?
The key to getting your customers to submit good reviews is to ask them at the right time. They are more likely to submit a review when you've proved your worth to them in some way.
Your email should thank them for their business, mention why you’re asking for a review, explain how to leave a review, and let them know roughly how long it should take.
Suggested wording to send to your customers:
Hello [FIRST NAME],
Thank you for your recent purchase of [TYPE OF PRODUCT] with [YOUR COMPANY NAME]! We really appreciate your business and truly value you as a customer.
Happy customers are extremely important to us, and we'd love to hear your feedback on how you feel about your product once you get to use it for yourself! If you could take a few minutes to leave us a review on Google [INCLUDE SHORT LINK] for us, we'd be so happy.
Good luck with building your Google Reviews and increasing awareness of your business brand. Look out for my next blog which will talk about the importance to your business of setting up a "Google My Business" account.
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.