Facebook is the largest social media platform in the world and there is huge competition between businesses to ensure their “organic” (as opposed to paid) posts are seen. Whether your post is seen is all down to the Facebook algorithm or algorithms.
The Facebook algorithm is set to show posts that offer the most value to an individual but there is not just one single algorithm, the Facebook algorithm is a machine of many layers that is constantly learning and changing.
This means that if your business wants to reach people without paying for Facebook Ads
you will need to create content that Facebook ranks as highly engaging and meaningful.
Does that seem like a challenge?
So how can you work with the algorithm?
The algorithm analyses the content you post and if a user has liked or commented on your post the algorithm is likely to show that person more of your content. Therefore you need to be engaging to increase your engagement and ensure that you make promotional content personal. If someone has commented on your post, like and respond to their comment, reply to complaints and share compliments and other sharable comments.
The algorithm really values content that people want to share and comment on, so ensure you ask engaging questions and encourage people to share their advice.
Post when people are online – simply because the latest post goes to the top of a person’s newsfeed, ie. If you post at 3pm and the person log's onto their Facebook page at 3pm, they are likely to see your post at the top of their newsfeed.
The three top times during the week to post on Facebook are currently...
11am, between 1-3pm and 8pm
The optimal times to post are currently...
Thursday and Friday between 1-3pm when 71% of Facebook users are online. However, do look at your Facebook Insights to find out when your own audiences are online.
If you have found that your likes, comments and shares have been dropping off recently then you perhaps need to reconsider your Facebook content strategy. I now suggest to my clients that we do a mix of organic and paid content which keeps their page alive and this increases the reach, likes and comments on posts, thereby ensuring the business is noticed on Facebook.
If you found this blog of interest, please SHARE IT with your business colleagues. Let’s all help each other to promote our businesses and reduce the amount of time we spend writing content that no one appears to see in their newsfeed.
All blogs are written by Amanda of Sunflower Creative and they are based on my experience.