YOUR SOCIAL MEDIA CHECKLIST

We all know that we need to embrace social media but do you really know how much time you need to spend on it to make it work for you? I have put together a simple Social Media Checklist to keep you on track!

YOUR DAILY BASIC SOCIAL MEDIA MANAGEMENT
- Reply to incoming messages
 - Check alerts for branded mentions using your #
- Check current trending topics for language to use and avoid
- Schedule posts according to effective times of day:

• Twitter = 1-2 per day (including RT's)
• Facebook = 1 per day (including sharing content)
• Instagram = 1-2 per day (plus update your Instagram story)
• LinkedIn = 1 per day (including sharing posts from others)

WEEKLY
- Connect with influences on the various platforms
- Review products and services for upcoming posts
- Work on original content: Blogs, Videos, Eye-catching branded images
- Monitor competitor platforms for ideas, responses & trends
- Check analytics and adjust scheduling and topics as needed
- Create and monitor weekly goals for engagement, consistency and growth

MONTHLY
- Check analytics on all platforms and adjust where needed
- Research and try out new strategies
- Set goals and reminders for next month

QUARTERLY
- Review analytics and consider adjustment needed to scheduling and topics
- Review new strategies – integrate winning strategies and discard those that didn’t work

ANNUALLY
- Review analytics and consider adjustment needed to scheduling and topics
- Consider strategy changes for paid and organic audiences
- Review brand messaging and amend as necessary
- Research platform development

If you would like help in planning your Social Media Strategy just get in touch.